LUDENS / Lūdēns, Lu-dens /
Latin word for play; a primary and necessary condition in the formation of culture.
For its third collection Jouer Studios explores the role of – play – within society. Made for the modern traveler, the brand created this range of bags as a constant reminder to observe the importance of ‘play’ within the cultures they are exploring.
Throughout the editorial campaign, the collection’s staples are showcased to communicate playful exploration through movement, color contrast and unexpected compositions that make you look closer.
With the merging of fashion and functionality being a core value, the collection consists of a variety of different sized bags with functional attributes being present on all. This intentional design process allows for a sense of liberty and maximum practicality through ease of accessibility to your travel essentials.
Creative Director – David in den Bosch
Photography – David in den Bosch
Production – Constantin Wahle
Styling – Melissa Kooijmans
Styling Assistant – Elif Ulku
MUA – Gabriella van der Ham
Model 1 – Terence Munzemba
Model 2 – Muna Mohamed
Model 3 – David Lopez
Model 4 – Anya Zen