It’s not all about exposure, you know. Arguably, one meaningful impact matters more than a million fleeting glances. Anyone who has started their own company, ran an event, or attempted a creative project will wax lyrical on the importance of the people who supported the project all the way through, and then those individuals who really engaged with what was going on.
We are all exposed to banners and taglines on a daily basis, but it is the things we interact with that make a lasting impact. That’s one of the reasons why we at Skandl, like many of our friends and peers, make such an effort to collaborate in person with people we admire. We feel the need to be in spaces that inspire us. The type of connectivity offered by the social media only offers so much.
Our recent Skandl Talks podcast with Kristel Anna touched upon this very subject. Kristel is part of Arthood Collective, a female-ran Scandanavian x Lowlands collective who want to encourage us all to reflect on society, by evoking questions which stimulate the mind on a range of contemporary talking points via various mediums, including live events.
They initiated their talks series in 2017, and they began life as conversations with focus groups. The project has since expanded to public events. The launch of their latest podcast episode, discussing the relationship between one’s digital and real world self, took place at Doka in Amsterdam’s Volkshotel in May 9, where the Arthood team was joined by guests who frequently think and write on the subject. The impetus behind such events, Kristel says, was that “we want to make [what we do online] more alive.”
Interactive events are a great way to get to know people and ideas you may not have come across otherwise. We’ve hosted talks and parties in our home city, in venues such as Studio Spijkerkade, the ex-byAMFI store, Studio Sarphaat, and Lil’ Amsterdam, and now we’re hosting our own podcast series in our workspace. Each event has been a learning curve, not only in terms of planning but also in terms of learning what it is we want to find out.
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A small recap of last week, during this evening they hosted a dinner for 150 people and made sure it came with a right message, a night curated by women, about women, but for everyone to experience. Thank you for having us as one of the artists for this wonderful evening @skatecafeamsterdam
The best part of projects like these is coming across what we didn’t expect, such as the random meetings and opportunities that arise from just being in direct conversation with people. We’d definitely recommend creatives to also think about creating and sustaining social spaces, whether they be public or invite-only, in order for moments of serendipity to occur.
We heartily recommend you to attend an Arthood talk in the future. If Arthood aren’t in your ‘hood, why not find something a collective doing something similar? And if there aren’t any, then that’s a sign that someone needs to do it…