We were approached by the Anne Frank Foundation about working with them on their ‘Time to Respond’ campaign. With the intent of generating awareness for their youth program, we provided the art direction and production of the campaign content.
Closely working with our video production partner Musa Films, photographer Sebastian Boon, and graphic designer Francis Nijenhuis we were able to produce a body of work we are very proud of, and which resulted in more sign-ups for the Anne Frank Youth Network than spots available.
Given that the target audience of the campaign was between the ages 16-20, we made sure that the visuals, as well as the overall tone of voice of the campaign, would communicate the urban feel that best resonates with the youth of today.
Behind the Scenes
Video Production – Musa Films
Photography – Sebastian Boon
Graphic Design – Francis Nijenhuis