Irina Gusakova is an Amsterdam based fashion brand, focused on contemporary menswear. We worked closely with their team to pin-point and clearly define their brand identity, purpose, and strategy, in order to manifest it’s components in the form of a brand book. Producing this asset provided us with the foundation and strategic direction for all brand communication projects we are working on together with Irina and her team.
Visualising the Brand
After defining all the components of the brand, including its foundation, sustainability ambitions, and art direction, we worked closely with Francesca Williams, one of our creators, to capture the visual language of the brand in form of a fully designed brand book.