Kaizen’s mission is to strengthen the ties between west and east by illuminating the different aspects of Asia’s languages, social structures, art and politic to new audiences. The goal is to create a clothing brand that breaks cultural barriers. The Kaizen look book tells a story about how society can evolve.
Visualising the Brand
Our Creator Louana Tummers was tasked with building Kaizen’s latest brand book. Featuring their latest collection, in combination with an updated graphic style and copywriting by Nick Burman, the document communicates both the Kaizen aesthetic and philosophy.