Kaizen’s mission is to strengthen the ties between west and east by illuminating the different aspects of Asia’s languages, social structures, art and politic to new audiences. The goal is to create a clothing brand that breaks cultural barriers. The Kaizen look book tells a story about how society can evolve.
Visualising the Brand
Our Creator Luana Tummers visualised the look book around the brand’s debut collection editorial shot by photographer Tiago Ventura. Using the collection’s core colours in combination with the overall brand philosophy, Louana built a look book that was sent to press and retailers.