One of the latest brands to come out of Amsterdam, KAIZEN asked Skandl to help it put together some of the key elements needed for its debut Capsule’s Lookbook. We worked with KAIZEN to help it pinpoint and promote its core values to its target audience.
With the brand oriented around diffusing linguistic barriers between the Eastern and Western world, we helped the brand tell its message and goals effectively and efficiently using photography, copywriting, and graphic design.
Made for the streets
KAIZEN tells a story about how society can evolve. They utilise a lack of understanding between languages, and other hidden cultural signs to create a playful dialogue that creates opportunities for understanding. The goal is to reduce the idea of ‘them’ and ‘you’ – and promote us.