Inspired by everyday living, and in pursuit of the ideal urban lifestyle, senscommon uses common needs as the basis for the creative and design process. The aim is to make day-to-day life better and not design just for design’s sake. Often this means breaking boundaries between different forms of design, and re-concepting commonly held beliefs, while creating never-before seen items that resonate with its audience.
For this video campaign we highlight the brand’s newest additions to the Commuter Range through visual story telling. As senscommon protagonists progressed through an increasingly enhanced, urban environment, we explore the poetry of everyday life.
Behind the Scenes
In the co-creation of this project we worked with:
Creative Director – Sebastian Boon
Editor – Johan Verhoeven
DOP – Wiegert de Vries
Styling – Laura Silinska
MUA – Esther Goldstein