the new originals
The New Originals makes performance clothing for creatives. Striving for creating enduring and vigorous clothing that contributes to an individual, they believe that everyone is able to maximise their creativity regardless of their background, by thinking outside of the box.
For the brand’s ‘Wavey T’ drop, our photographer Mark Kiszely was tasked to create the campaign editorial which features the garment worn by local creatives. In order to create awareness amongst the brand’s target audience, the images were used for an Amsterdam wide poster campaign leading up to the product release.
Mark’s vision for the project was based on documenting the interaction of a group of friends as they progress through their day-to-day. By incorporating the use of experimental film development techniques as well as light manipulation he was able to create a psychedelic feel which is meant to reflect the modern day essence of youth in an urban environment.