Pixels + girls = Pixies. A fashion brand that stands up for teenage girls who have become victims of digital bullying. Pixies commit to fighting cyber bullying and to protect these teenage girls. The Pixies brand book visualizes the brand through its values and graphic design.
visualising the brand
Our Creator Louana Tummers approached the brand creation process of Pixies by mapping it’s vision, mission and core values. Once defined she was able to translate these into the brands visual identity which was manifested in the brand book.