jouer studio – ludens campaign

jouer studios

LUDENS / Lūdēns, Lu-dens /

Latin word for play; a primary and necessary condition in the formation of culture.

For its third collection Jouer Studios explores the role of – play – within society. Made for the modern traveler, the brand created this range of bags as a constant reminder to observe the importance of ‘play’ within the cultures they are exploring.

visual storytelling

Throughout the editorial campaign, the collection’s staples are showcased to communicate playful exploration through movement, color contrast and unexpected compositions that make you look closer.


With the merging of fashion and functionality being a core value, the collection consists of a variety of different sized bags with functional attributes being present on all. This intentional design process allows for a sense of liberty and maximum practicality through ease of accessibility to your travel essentials.


Creative Director – David in den Bosch

Photography – David in den Bosch

Production – Constantin Wahle

Styling – Melissa Kooijmans

Styling Assistant – Elif Ulku

MUA – Gabriella van der Ham

Model 1 – Terence Munzemba

Model 2 – Muna Mohamed

Model 3 – David Lopez

Model 4 – Anya Zen

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