The New Originals

Rising fashion brand The New Originals is currently building hype among Amsterdam’s fashion crowd, thanks to its striking SS17 Lookbook and events with the likes of SMIB Worldwide. The New Originals’ output fuses streetwear with a retro-minimalist vibe. The six dot logo is the representation of ‘the box’ as a puzzle to be re-imagined and redrawn.

[The below shot is from their SS17 Lookbook]